Opportunities and threats of E-commerce in Social Media: Perspective of Bangladeshi female seller
Main Article Content
Abstract
Objectives: E-commerce is a new-fangled means of business in the present world. Social media based business derived from it. Both men and women are doing business in Facebook based e-commerce method. This study explores the opportunities and threats of e-commerce for Bangladeshi women on Facebook.
Methods: The study is qualitative-explorative. Data was qualitatively thematic analysed through manual coding. Purposive sampling was used in this study for collecting data. We have collected data from 20 women in Bangladesh from 20th August to 30th August. Among those women, 65% are from urban areas, and the rest are from rural areas.
Findings and Conclusion: The results of the study demonstrate that there are many opportunities and threats of Facebook based e-commerce for Bangladeshi women businesspersons. Women are making maximum profit through minimum investment, as there is no advertisement cost and taxes. In reverse, they face problems like cyberbullying, lack of skill, internet access, and harassment. Lastly, in conclusion, some corrective measures have been mentioned.
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