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International Journal of Computer Engineering in Research Trends. Scholarly, Peer-Reviewed,Open Access and Multidisciplinary

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Opportunities and threats of E-commerce in Social Media: Perspective of Bangladeshi female seller

Md. Obaidullah, Abdullah Al Zubayer, , ,
Department of Public Administration

Background/Objectives: E-commerce is a new-fangled means of business in the present world. Social media based business derived from it. Both men and women are doing business in Facebook based e-commerce method. This study explores the opportunities and threats of e-commerce for Bangladeshi women on Facebook. Methods: The study is qualitative-explorative. Data was qualitatively thematic analysed through manual coding. Purposive sampling was used in this study for collecting data. We have collected data from 20 women in Bangladesh from 20th August to 30th August. Among those women, 65% are from urban areas, and the rest are from rural areas. Findings and Conclusion: The results of the study demonstrate that there are many opportunities and threats of Facebook based e-commerce for Bangladeshi women businessmen. Women are making maximum profit through minimum investment, as there is no advertisement cost and taxes. In reverse, they face problems like cyberbullying, lack of skill, internet access, and harassment. Lastly, in conclusion, some corrective measures have been mentioned.

Md. Obaidullah,Abdullah Al Zubayer." Opportunities and threats of E-commerce in Social Media: Perspective of Bangladeshi female seller ". International Journal of Computer Engineering In Research Trends (IJCERT) ,ISSN:2349-7084 ,Vol.8, Issue 02,pp.40-45, February - 2021, URL :,

Keywords : E-commerce, Social Media, Facebook, Women, Bangladesh

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Citations Indices All
Citations 1026
h-index 14
i10-index 20
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2021 10.8%
2020 13.6%
2019 15.9%
2018 14.5%
2017 16.6%
2016 15.8%
2015 18.2%
2014 20.6%

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