Impact Factor:6.549
 Scopus Suggested Journal: Tracking ID for this title suggestion is: 55EC484EE39417F0

International Journal
of Computer Engineering in Research Trends (IJCERT)

Scholarly, Peer-Reviewed, Open Access and Multidisciplinary

Welcome to IJCERT

International Journal of Computer Engineering in Research Trends. Scholarly, Peer-Reviewed,Open Access and Multidisciplinary

ISSN(Online):2349-7084                 Submit Paper    Check Paper Status    Conference Proposal

Back to Current Issues

A Study on Role of Medical Representatives in Pharmaceutical Promotion in Bangladesh

Md. Mahfujur Rahman, Md. Al-Amin, Kazi Mahfuzur, ,
1: Institute of Health Economics, University of Dhaka, Dhaka, Bangladesh; 2: Institute of Education and Research, University of Dhaka, Dhaka, Bangladesh; 3: Institute of Disaster Management and Vulnerability Studies, University of Dhaka, Dhaka, Bangladesh

The pharmaceutical market in Bangladesh is highly concentrated and the top 10% of the company covered 70% of the market share. In this competitive market, pharmaceutical companies adopt aggressive marketing strategies to achieve greater market share, which sometimes crosses the limit. Every company employs medical representatives to survive and expand their share in this competitive market. This higher competition leads the pharmaceutical companies to be aggressive in promoting their drugs by hook or crook. The medical representatives adopt various strategies and make the physicians unethically prescribe extra medicines, antibiotics, and unnecessary drugs. Eventually, that burdens the patients with extra healthcare costs. The study was conducted using qualitative data. An interview-based research design was followed to collect data from healthcare providers, physicians, and medical representatives to explore the promotional strategy of the pharmaceutical companies. Healthcare providers, physicians and medical representatives from Dhaka, Gazipur and Magura districts participated in the face to face in-depth interviews (IDI). Their provided data was used to understand the marketing strategy and how it influences the relevant sectors. The health sector in Bangladesh is highly structured where the pharmaceutical companies play an important role to fulfill the drug demand of the people at the home and abroad as well as store foreign currency by exporting drugs. Sometimes, the unethical practices of the physicians and pharmaceutical companies increase the health care expenditure. The medical representatives of a company play a key role to create aggressive marketing which increases the health care expenditure. The physicians prescribe inappropriately through the influence of medical representatives, which transfer the patient’s family to catastrophic health expenditure.

Md. Mahfujur Rahman,Md. Al-Amin,Kazi Mahfuzur."A Study on Role of Medical Representatives in Pharmaceutical Promotion in Bangladesh". International Journal of Computer Engineering In Research Trends (IJCERT) , ISSN:2349-7084, Vol.7, Issue 12,pp. 1-6, December - 2021, URL:,

Keywords : Medical Representatives, Physicians, Pharmaceutical Industry, Health, Bangladesh.

[1]	Hossain M. Management and marketing practices and problems of Pharmaceuticals Industry in Bangladesh. 2014 [cited 2020 Nov 15]; Available from:  
[2]	Murshid ME, Haque M. Bangladesh National Drug Policy 1982-2016 and Recommendations in Policy Aspects. Eurasian J Emerg Med. 2019 Jun 20;18(2):104–9.  
[3]	Islam S, Rahman A, Mahmood AK Al. Bangladesh Pharmaceutical Industry: Perspective and the Prospects. Bangladesh J Med Sci [Internet]. 2018 Sep 19 [cited 2020 Nov 14];17(4):519–25.  
[4]	Bangladesh Health Watch (BHW). Bangladesh Health Watch Report 2009: how healthy is health sector governance? 2010 [cited 2020 Nov 14]; Available from:  
[5]	Mohiuddin M, Rashid SF, Shuvro MI, Nahar N, Ahmed SM. Qualitative insights into promotion of pharmaceutical products in Bangladesh: How ethical are the practices? BMC Med Ethics. 2015 Dec 1;16(1).  
[6]	Raheem Ahmed R. Pharmaceutical drug promotion practices in Pakistan: Issues in ethical and non-ethical pharmaceutical practices Relationship between Demographic and Internet Usage View Project Social Loafing in Group Activities View project. Artic Middle East J Sci Res [Internet]. 2012 [cited 2020 Nov 14]; Available from:  
[7]	Bansal RK, Das S. Unethical relationship between doctors and drugs companies. JIAFM [Internet]. 2005 [cited 2020 Nov 14];7(1):40–2. Available from:  
[8]	Rohra DK, Gilani AH, Memon IK, Perven G, Khan MT, Zafar H, et al. Critical evaluation of the claims made by pharmaceutical companies in drug promotional material in Pakistan. J Pharm Pharm Sci [Internet]. 2006 Feb 14 [cited 2020 Nov 14];9(1):50–9. Available from:  
[9]	Ahmad M, Akhtar N, Awan MHA, Murtaza G. Ethical Evaluation of Pharmaceutical Marketing in Pakistan. Acta Bioeth [Internet]. 2011 [cited 2020 Nov 14];17(2):215–24.   
[10]	National Institute of Population Research and Training (NIPORT), Mitra and Associates, and ICF International. Bangladesh demographic and health survey 2011. NIPORT, Mitra and Associates, and ICF International [Internet]. 2013 [cited 2020 Nov 14]. Available from:   
[11]	Ventola CL. The antibiotic resistance crisis: causes and threats. P T J [Internet]. 2015 [cited 2020 Nov 14];40(4):277–83. Available from: 
[12]	Faiz M, Basher A. Antimicrobial resistance: Bangladesh experience. Reg Heal Forum [Internet]. 2011 [cited 2020 Nov 15];15(1):1–8. Available from: 
[13]	Rahman MS, Huda S. Antimicrobial resistance and related issues: An overview of Bangladesh situation. Bangladesh J Pharmacol [Internet]. 2014 May 10 [cited 2020 Nov 15];9(2):218–24. Available from:   
[14]	Arafat SMY, Ahmed Z. Medical Representative in Bangladesh: a Job with Different Pattern. Int J Acad Res Manag Bus [Internet]. 2016 [cited 2020 Nov 15];1(1):47–51. Available from:  
[15]	Bala K, Sharma K. Role of Medical Representatives in Influencing Medicine Prescription Behaviour of Doctors. J Bus Thought [Internet]. 2019 Mar 4 [cited 2020 Nov 15];10(0):39–52. Available from:  
[16]	Woolhouse M, Ward M, Van BB, Farrar J. Antimicrobial resistance in humans, livestock and the wider environmenT [Internet]. Vol. 370. Philosophical Transactions Of The Royal Society of London. Series B, Biological Sciences; 2015 [cited 2020 Nov 15]. p. 1931–1931. Available from:  
[17]	Baqui AH, Black RE, Arifeen S El, Yunus M, Zaman K, Begum N, et al. Zinc therapy for diarrhoea increased the use of oral rehydration therapy and reduced the use of antibiotics in Bangladeshi children. J Heal Popul Nutr [Internet]. 2004 [cited 2020 Nov 15];22(4):440–2. Available from: 
[18]	Chowdhury F, Rahman M, Huq M, Begum S. Rationality of drug uses: its Bangladeshi perspectives. Mymensingh Med J [Internet]. 2006 [cited 2020 Nov 15];15(2):215–9. Available from:  
[19]	Roy J. Health status, treatment and drug use in rural Bangladesh: A case study of a village. Aust J Rural Health [Internet]. 1997 May 1 [cited 2020 Nov 15];5(2):70–5. Available from: 
[20]	Ahmed SM, Hossain MA. Knowledge and practice of unqualified and semi-qualified allopathic providers in rural Bangladesh: Implications for the HRH problem. Health Policy (New York) [Internet]. 2007 Dec [cited 2020 Nov 15];84(2–3):332–43. Available from:  
[21]	Bhatt P. Study on Influence of Medical Representative in Conversation of Doctor’s Prescription in India. Glob J Manag Bus Reasearch [Internet]. 2018 [cited 2020 Nov 15];18(3-E). Available from:

DOI Link :

Download :

Refbacks : Currently there are no Refbacks

Support Us

IJCERT is peer-reviewed scientific Research journal to endorse conservation. We have not put up a paywall to readers, But running a monthly journal costs is a lot. IJCERT has been changed the publication policy from Free publication to pay because of increasing the maintenance cost and other editorial charges. The understanding and cooperation of the author are highly solicited.we still need support to keep the journal flourishing. If our readers help fund it, our future will be more secure.

Quick Links


Science Central

Score: 13.30

Submit your paper to