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International Journal of Computer Engineering in Research Trends. Scholarly, Peer-Reviewed, Platinum Open Access and Multidisciplinary

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RPA Based Digital Marketing Robot

Mr. Shashank Karn, Mr. Sumit Chaurasia, Mr. Kedar Davate, Dr. Milind U. Nemade, Dr. Namrata F. Ansari
Student, Electronics Engineering, K.J.S.I.E.I.T, University of Mumbai, Mumbai, India

In the modern era of advertising, the role of marketing has increased exponentially. The marketing strategies of big brands nowadays highly rely on digital media. A new method of marketing known as digital marketing has evolved more than rest of the marketing strategies. Digital marketing has now become the need of the hour for various brands and e-commerce platform. The proposed system will help such brands to reach out the end user more efficiently and frequently. The proposed system is based on implementation of Robotic Process Automation (RPA) which is a method used for deployment of software-based robots that mimic the functionalities of human operating a machine.

Mr. Shashank Karn,Mr. Sumit Chaurasia,Mr. Kedar Davate,Dr. Milind U. Nemade,Dr. Namrata F. Ansari."RPA Based Digital Marketing Robot". International Journal of Computer Engineering In Research Trends (IJCERT) ,ISSN:2349-7084 ,Vol.6, Issue 04,pp.304-309, April - 2019, URL :,

Keywords : Digital marketing, RPA, software robot.

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[2]	Professor Mary Lacity, Curators Professor, University of Missouri-St. Louis Visiting Professor, The London School of Economics and Political Science; Professor Leslie Willcocks The Outsourcing Unit Department of Management the London School of Economics and Political Science; Andrew Craig The Outsourcing Unit Senior Visiting Research Fellow the London School of Economics and Political Science, “Robotic Process Automation at Telefnica O2,”April 2015.
[3]	Mauro Bampo, Michael T. Ewing, Dineli R. Mather, David Stewart, Mark Wallace, “The Effects of the Social Structure of Digital Networks on Viral Marketing Performance,” 5 Jun 2008. 
[4]	Petra Peura, "Robotic Process Automation Concept for Service Management," Metropolia University of Applied Sciences Bachelor of En-gineering Industrial Management Thesis. 6 May 2018.
[5]	Sorin Anagnoste, “Robotic Automation Process - The next major rev-olution in terms of back office operations improvement,”The Bucharest University of Economic Studies, Bucharest, Romania sorin.
[6]	Mickey Williams,Microsoft Visual C# (Core Reference) Microsoft Press Redmond, WA, USA 2002.
[7]	Blase Ur , Melwyn Pak Yong Ho, Stephen Brawner, Jiyun Lee, Sarah Mennicken , Noah Picard, Diane Schulze, Michael L. Littman Brown University, Carnegie Mellon University, University of Zurich ,”Trigger-Action Programming in the Wild: An Analysis of 200,000 IFTTT Recipes”
[8]	STEVEN OVADIA LaGuardia Community College, Long Island City, New York,”Automate the Internet With If This Then That (IFTTT)”, Behavioral & Social Sciences Librarian, 33:208211, 2014

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