Impact Factor:6.549
 Scopus Suggested Journal: UNDER REVIEW for TITLE INCLUSSION

International Journal
of Computer Engineering in Research Trends (IJCERT)

Scholarly, Peer-Reviewed, Open Access and Multidisciplinary

Welcome to IJCERT

International Journal of Computer Engineering in Research Trends. Scholarly, Peer-Reviewed,Open Access and Multidisciplinary

ISSN(Online):2349-7084                 Submit Paper    Check Paper Status    Conference Proposal

Back to Current Issues

RPA Based Digital Marketing Robot

Mr. Shashank Karn, Mr. Sumit Chaurasia, Mr. Kedar Davate, Dr. Milind U. Nemade, Dr. Namrata F. Ansari
Student, Electronics Engineering, K.J.S.I.E.I.T, University of Mumbai, Mumbai, India

In the modern era of advertising, the role of marketing has increased exponentially. The marketing strategies of big brands nowadays highly rely on digital media. A new method of marketing known as digital marketing has evolved more than rest of the marketing strategies. Digital marketing has now become the need of the hour for various brands and e-commerce platform. The proposed system will help such brands to reach out the end user more efficiently and frequently. The proposed system is based on implementation of Robotic Process Automation (RPA) which is a method used for deployment of software-based robots that mimic the functionalities of human operating a machine.

Mr. Shashank Karn,Mr. Sumit Chaurasia,Mr. Kedar Davate,Dr. Milind U. Nemade,Dr. Namrata F. Ansari."RPA Based Digital Marketing Robot". International Journal of Computer Engineering In Research Trends (IJCERT) ,ISSN:2349-7084 ,Vol.6, Issue 04,pp.304-309, April - 2019, URL :,

Keywords : Digital marketing, RPA, software robot.

[1]	Cyrille Bataller, Mougins (FR); Adrien Jacquot, Antibes Juan-les- Pins (FR); Sergio Raul Torres, Den Haag (NL), “Robotic Process Automa-tion,” Accenture Global Solutions Limited, Dublin (IE), 8th April 2016.A. Criminisi, P. Perez, and K. Toyama, “Region filling and object removal by exemplar-based image inpainting.”,  IEEE Transactions on Image Processing, vol. 13, no.9, pp. 1200–1212, 2004.
[2]	Professor Mary Lacity, Curators Professor, University of Missouri-St. Louis Visiting Professor, The London School of Economics and Political Science; Professor Leslie Willcocks The Outsourcing Unit Department of Management the London School of Economics and Political Science; Andrew Craig The Outsourcing Unit Senior Visiting Research Fellow the London School of Economics and Political Science, “Robotic Process Automation at Telefnica O2,”April 2015.
[3]	Mauro Bampo, Michael T. Ewing, Dineli R. Mather, David Stewart, Mark Wallace, “The Effects of the Social Structure of Digital Networks on Viral Marketing Performance,” 5 Jun 2008. 
[4]	Petra Peura, "Robotic Process Automation Concept for Service Management," Metropolia University of Applied Sciences Bachelor of En-gineering Industrial Management Thesis. 6 May 2018.
[5]	Sorin Anagnoste, “Robotic Automation Process - The next major rev-olution in terms of back office operations improvement,”The Bucharest University of Economic Studies, Bucharest, Romania sorin.
[6]	Mickey Williams,Microsoft Visual C# (Core Reference) Microsoft Press Redmond, WA, USA 2002.
[7]	Blase Ur , Melwyn Pak Yong Ho, Stephen Brawner, Jiyun Lee, Sarah Mennicken , Noah Picard, Diane Schulze, Michael L. Littman Brown University, Carnegie Mellon University, University of Zurich ,”Trigger-Action Programming in the Wild: An Analysis of 200,000 IFTTT Recipes”
[8]	STEVEN OVADIA LaGuardia Community College, Long Island City, New York,”Automate the Internet With If This Then That (IFTTT)”, Behavioral & Social Sciences Librarian, 33:208211, 2014

DOI Link :

Download :

Refbacks : Currently there are no Refbacks


Authors are not required to pay any article-processing charges (APC) for their article to be published open access in Journal IJCERT. No charge is involved in any stage of the publication process, from administrating peer review to copy editing and hosting the final article on dedicated servers. This is free for all authors. 

News & Events

Latest issue :Volume 10 Issue 1 Articles In press

A plagiarism check will be implemented for all the articles using world-renowned software. Turnitin.

Digital Object Identifier will be assigned for all the articles being published in the Journal from September 2016 issue, i.e. Volume 3, Issue 9, 2016.

IJCERT is a member of the prestigious.Each of the IJCERT articles has its unique DOI reference.
DOI Prefix : 10.22362/ijcert

IJCERT is member of The Publishers International Linking Association, Inc. (“PILA”)

Emerging Sources Citation Index (in process)

IJCERT title is under evaluation by Scopus.

Key Dates

☞   LAST DATE OF SUBMISSION : 31st March 2023
In 7 Days

Important Announcements

All the authors, conference coordinators, conveners, and guest editors kindly check their articles' originality before submitting them to IJCERT. If any material is found to be duplicate submission or sent to other journals when the content is in the process with IJCERT, fabricated data, cut and paste (plagiarized), at any stage of processing of material, IJCERT is bound to take the following actions.
1. Rejection of the article.
2. The author will be blocked for future communication with IJCERT if duplicate articles are submitted.
3. A letter regarding this will be posted to the Principal/Director of the Institution where the study was conducted.
4. A List of blacklisted authors will be shared among the Chief Editors of other prestigious Journals
We have been screening articles for plagiarism with a world-renowned tool: Turnitin However, it is only rejected if found plagiarized. This more stern action is being taken because of the illegal behavior of a handful of authors who have been involved in ethical misconduct. The Screening and making a decision on such articles costs colossal time and resources for the journal. It directly delays the process of genuine materials.

Citation Index

Citations Indices All
Citations 1026
h-index 14
i10-index 20
Source: Google Scholar

Acceptance Rate (By Year)

Acceptance Rate (By Year)
Year Rate
2021 10.8%
2020 13.6%
2019 15.9%
2018 14.5%
2017 16.6%
2016 15.8%
2015 18.2%
2014 20.6%

Important Links

Conference Proposal